Monthly Archives: January 2017

Your SEO Budget Is Determining Your Success

SEO (search engine optimization) as a practice is utilizing known methodologies to influence the ranked position of a website in the results that are displayed by a search engine, when a specific search is performed. For example, if your business is that you are a dentist in Las Vegas, you will want to have your website presented on the first page of results when a person goes to Google and searches for “dentist in Las Vegas.” Due to the fact that search engines have become the primary means for people to discover products and services that they are seeking, a position on the first page of results means that your business is being seen by however many potential customers are seeking the services you offer. These are better potential customers than television or radio can provide, because instead of exposing your brand in an advertisement that the person watching the show may or may not be interested in, searching on a search engine means that this person is looking for your products or services specifically, and is looking for something right now. If you are presented, then you are considered as a source for what they are looking for. If you are not presented, you are missing all of these opportunities to sell to new customers. This is why search engine marketing and search engine optimization is such a powerful tool to gaining new business. People either know you are there or they don’t, and if they don’t then they cannot buy from you.

Search engine optimization itself is the practice of manipulating elements of the website structure, the code, the content and the links to pages on the site in order to push the position Google is giving you in results to a higher place. The combination of all of these elements (and thousands more) are what Google is using to determine if you are a better authority on a subject than someone else who does the same thing as you. If you are being outranked by another “dentist in Las Vegas” it is because the competitors have created a situation where Google views them as a better authority on the subject than you are. The job of an SEO is to manipulate those elements that are controllable in a way that Google will accept, and thus make your website a better authority on the subject than the competitor’s websites. The main problem is that even if you do manage to outrank them after a while, there s no guarantee that they will not also be working to achieve the same goal, eventually outranking you by using the same practices. The position you are ranked in depends not only on the elements of your website, but the comparison to the elements on competing websites too.

Your SEO budget is determining your rankings, whether someone wants to admit that or not. One of the most common questions asked of SEO companies is “how much should I spend on SEO,” or “should I go with a cheaper SEO or not?” Think about it like this, you are paying for a specific amount of work to be done each month, and the SEO company needs to make money. They are not going to give you work at a price that loses money for them, or they would not be able to stay in business. Because of this fact, there are only two ways for your SEO company to give you a cheaper price than the next one. They can hire people that work for less per hour (generally by outsourcing work to India or another country where they can pay workers less) or they can work less hours per month. If your competition is outranking you they are doing more and better things on their website. If you restrict the amount of hours that are put in by your SEO company, you are getting less work every month. Will that amount of work be enough to outrank your competition?

The answer is maybe or maybe not. If the work that is being done is not producing the desired result, then you must decide if the amount of work is not enough or if the work itself is sub-standard. You are paying another company to present information on your subject, and you are asking Google to judge your information on your site as being the most trustworthy and accurate on this subject, over all of the other information on competing websites. Generally, hiring the cheapest person possible to present your company is not going to provide the best results. If you were going into a meeting with the president of a company and competing for a multi-million dollar contract, there is probably no chance that you would send a minimum wage level employee in to present your company to them. This is what is happening when you hire a cheap SEO company, they are either doing very little work for you or they are hiring minimum wage employees to do the work. Google is comparing the work they have done against the best content on a subject that is on the internet, and there is almost no chance that the things that are being created by low-pay workers can compete in that arena. Your penalty for not being the best is lower rankings.

All in all, going with the “cheapest” SEO company is usually like taking a certain amount of money and throwing it away. It is not better to pay a small amount and get no results than paying a larger amount and actually receiving the benefit you are looking for. So to answer the question “how much should I pay for SEO,” it can be summed up like this. Approach the situation with your eyes open and understand that you have competition. Make the best choice of SEO company you can find, based on recommendations and achievements. If you get the results you are looking for within about six months, then you are paying enough. If you are not getting the results you are looking for, it might be a good idea to pay them more and get more work. If they do not say that more work will improve the rankings, then find another SEO company.

Why Do You Need SEO or PPC Services?

SEO and PPC Services are very important to the success of any internet website. If you wish to make money online, especially through advertising, then you will never be able to do so without the right SEO services or PPC services to back you up. This is because of the fact that all websites make money through online traffic. The more people visit your website and click on the links and ads, the more money you will make. This means it is very important for your website to have a clear idea in terms of what it is about. Once you know what the website is about, then it is a matter of attracting people who are interested in that subject matter.

The only way most people search for websites is through search engines. They go on Google, Yahoo!, or Bing to find websites related to the topic they want information about. That is why your website must be SEO optimized, and this can only be done by a writer who is a SEO specialist. Only through good SEO services will you be able to get articles and information on your website that will show up on search engines. You want your website to appear near the top, or as close to the top, for any number of keywords related to the topic. For example, if your article is about Manchester United, the famous English soccer team, then you would want “Manchester United”, “MUFC”, “Man Utd”, “Man U”, “soccer”, and “football” to be used a number of times in the articles on your website. Only then will people who search for any of these keywords end up on your page. Otherwise, you could have a great website but no one will ever visit it, and you will not make any money from it either.

PPC services are just as important, because the best way to make money through websites is by pay per click advertising. This advertising is special because you get to put the ads on your website for free, usually through a program such as Google AdSense, and then you get a share of the profits every time someone clicks on one of those links. This way, you are making money without having to spend very much. But again, it is best to have a PPC specialist who can help you decide which types of ads are best for your website, and which types are unlikely to get any clicks.

If you have a football, or soccer, website, then it is no good having ads about beauty products or spa treatments. You want ads that are related, that your viewers will want to click on and learn more about. That way, you will stand a far greater chance of making money on your website. Only the right PPC services can give you that information.

This Is How To Write SEO Articles

What is SEO writing? What is on page SEO and what are some web content tips that can be applied immediately and without having to spend some money on a program?

I’m learning SEO content writing with practice and it doesn’t have any sort of barrier to learn other than the person’s own stuff. People often make quality SEO content by focusing on the purpose of what is being written and the reason why the piece is being made before anything else. When a person decides to write SEO content before anything, a few things are often assumed.

What is SEO writing?

Writing that includes this…

  • Researched Keywords
  • Researched Content
  • Traffic
  • Click The Link

Keywords are often implemented with research that can vary in-depth, but the idea is that they will find keywords that are targeted for their own purposes, but they will have potential for traffic. Without any of the traffic, it’s basically useless. These keywords can have millions of clicks, very few and they can also be created from scratch as well.

Could be something

People clicking on websites and doing what they do will make traffic. Every person clicks on a keyword for their own reasons and sometimes the reason is a collaboration that many people also participate in. This makes a keywords traffic.

The content is bought for sales, eCopy, promos, links, traffic and so on. The content will have actionable content and be directed for a sale. This usually costs more considering its content that will be applied to make sales directly.

The call to action says this, “You Would Be Better If You Clicked”

If you’re learning something wonderful, if you knew that you must feel more confident.

Web Content Tips < –This is a researched Keyword

SEO will always consider these when they are made for websites and sales. Often they are people who make different websites that have done their research for the keywords and want to increase their ranking by making some higher quality content that also applies it for promotion and being able to become visible to Google’s ranking system.

Google always changes their ranking system, although not as often as it seems. They have large updates that are determined to increase the website’s value and always reveal a reality of what the websites purpose is. This means that Google will resemble and reward websites that have content with in-depth content, which can be mirrored in SEO writing. These keywords are a part of On Page SEO that works together to create topics and themes to be realized by Google, with minor coding, unless you have a blog with a plug-in.

What is On Page SEO <—- Another Keyword

To be direct, On Page SEO puts keywords in

  • H1 – H2 Tags
  • Meta Description
  • Title Of The Page
  • The Content
  • Categories
  • Headers, footers
  • Submit Website – Check the webmaster tools it’ll be found

Very simple to do and it’s well-known in this time that these are the main criteria when it comes to making a page Google ready.

These are all equally valuable and should always be done without any exceptions for increasing the rank of a website and meeting Google in a partnership.

SEO Web Content ( Another Keyword )

  • Title
  • Introduction
  • Last sentence
  • A few throughout
  • LSI keywords ( Long tail related keywords that can add to the traffic )

LSI keywords will form themselves in a well-researched document, but if they don’t, keyword research is always available.

This is how to write SEO articles.

SEO content writers with myself included make content that varies

  • Copy-writing
  • Web Content Writing
  • Article writing ( For Spamming and link building )
  • Article writing for Traffic
  • Splash Pages

This is some of the content that is built by article writing services that varies in price range and will depend on what the person wants to charge.It can cost 20-50$ for 500 words sales letters are bought for thousands.

I do Write content and I do accept orders through PayPal. If you want any content written do contact me by sending a message to this account on Ezine article or sending an order through my Fiverr account that has recently been created to enable orders.

Is SEO Worth The Money If You Live In A Small Town?

As a professional SEO, I hear a lot of people claim that they do not need SEO services because their business is located in a small town. Is this true? Does being located in a smaller city or town mean that your business would not benefit from Search Engine Optimization services? In this short article I will address that claim head on.

I am not one to mince words, so I will just come right out and say it. EVERY business website could benefit from organic traffic from people searching Google for the products and/or services you offer. Plain and simple. End of story. Now let’s talk about why.

Small Business SEO – Why You Need It

Do you know anyone that still uses the Yellow Pages? When was the last time you picked up a Yellow Pages or Phone Book to find what you need? Probably not in years, right?

If you have, well then you might be one of the last old schoolers there is out there, and I am not here to hound you for that, but I can tell you with 100% certainty that there is an easier way!

Here is what I do when my toilet starts leaking and I can’t fix it:

Pick up my phone (probably already in my hand or pocket), click the microphone button on the Google search app, say plumber Elkhorn Wisconsin.

That’s what I do. Actually, that is what most people do, except they modify the search to fit their need and location.

In a matter of seconds, I have results galore right at my fingertips. Not just results, but star ratings, reviews, pictures, you name it. If I were to choose a Yellow Pages, I’d probably still be trying to find the Plumbers page!

So there is that, but what else?

Securing Your Brand

SEO is not only about showing up at the top of the rankings for the searches that pertain to your products or services, it is about securing your identity, your brand.

If your business does not show up #1 when someone searches for it, your brand is not secured, which opens the door to the possibility of other people, or your competition stealing those spots so when someone searches for JP Plumber, they get XYZ plumber instead. Or worse, competition creating false information so when people land on that page, it says you are closed, or out of business, or just no good. In any case, it’s all bad and you MUST have your brand secured.

Closing Thoughts

I know the objections to SEO. I live in a smaller area, and people always ask, do I need SEO to thrive? The answer is no, but having your business in front of the people searching for the products and services you offer 24/7 is not a bad thing! Whenever I work with someone who initially objected, they are always glad they pulled the trigger after seeing the results, and hearing that phone ring all day!

Conquer the World of Writing and Make Money Online

In the world of cut throat competition, you really need to think out of the box to make your business unique in its own way. An accurate approach towards the business is the most significant milestone, to achieve success in your venture. In order to make a successful business, you need to work really hard, invest a lot of money and still there’s a 50% chance to make it big. But, the strength of the online medium has no limits. It neither needs big investment other than your time and internet connection nor has any risk of failure.

A website is the right platform to showcase your ideas and share your business with the entire world, but the web content has to be conspicuous and aesthetically appealing. The influence of language is simply unsurpassed in the online world and making money online through this medium is the latest fast bucks earning way from the comfort of your house.

How internet content helps

With the high demand of the online writers, it is pretty obvious that the rat race is not really easy to win. It is a verified truth that the majority of flourishing businesses has more influence on customer interactive divisions that helps them to rule the industry. Have you ever thought how can you earn while working from home without making a huge investment? In no time at all, you can start earning a decent amount with the online money making sites offering good payouts for writers across the world. The advertising and promotion of your brand and product are essential and investing in the content is the best and the cheapest way to gain attention of your consumers. So the writers are highly in demand.

Gaining top ranking in search engines

Whether yummy delicacies or clothes or gadgets, everything are easily available online sitting at home with a few clicks of the mouse, then why not making money online? Search engine optimization (SEO) is the latest tool to attract traffic and the content plays a crucial role in optimizing the pages or words. It may sound easy, but writing SEO content is not just writing flowery language. The words persuade your clients to stay hooked throughout the pages of your website and also tempt them to buy your product. So you need right person who has the knowledge and skill to provide you the best content. Therefore the companies are always in the lookout for writers online, that helps the companies to save a good amount of expense. Only an expert content provider can allure the clients and maintain the traffic not just for a while but for a long term. The right words, acts like a topping to get you the top position on the search engines. So making money online by writing is a great option.